The Rise of Football Culture in Pakistan Since 2024

Over the past few years, Pakistan has experienced a powerful shift in its sports landscape — a rise that many fans long waited for. Since 2024, football culture in the country has not only grown, it has transformed into a movement driven by youth, social media, community leagues, and a renewed belief that the beautiful game belongs here just as much as anywhere else.

A New Generation Leading the Change

The biggest push has come from Pakistan’s younger generation. Teenagers and early-20s players, influenced by global leagues like the Premier League, La Liga, and the Champions League, brought football into their everyday identity. What was once a niche interest has become a lifestyle — from street matches to kits, fan pages, local tournaments, and club loyalties proudly worn on sleeves.

Social Media: Fueling the Football Wave

Platforms like Facebook, Instagram, TikTok, and YouTube played a massive role in this rise. Local content creators, small football pages, analysts, and kit sellers helped create a digital ecosystem where football conversations never stop.
Highlights, opinion videos, reel-format training clips, and match reactions allowed Pakistani fans to stay connected with global football as well as their own growing scene.

With the introduction of more fan-driven tournaments, the repost feature, and creators promoting local clubs, Pakistan’s football culture has become both visible and viral.

Local Grounds Are Coming Back to Life

Since 2024, Karachi, Lahore, Islamabad, and even smaller cities have seen a boom in:

• Weekend 7-a-side and 11-a-side tournaments

• Corporate & university leagues

• Women’s football events

• Coaching academies

• Paid training sessions with licensed coaches

Where grounds were once empty, they are now booked weeks in advance. This shift reflects not only interest, but investment.

Clubs, Brands & Businesses Stepping In

Another major contributor is the rise of football-focused brands and kit manufacturers across Pakistan — and one standout name in this movement has been iWEAR, which has played an active role in fueling local football culture. By manufacturing high-quality football kits inspired by global giants like Real Madrid, Barcelona, Manchester United, Liverpool, and many more, along with international teams such as Portugal, Spain, Brazil, Argentina, etc., iWEAR has made premium football apparel accessible to everyday players and fans.

This availability of well-crafted, affordable kits has helped fans feel more connected to the global game while giving local clubs and community teams a professional identity. Combined with the efforts of academies, sponsors, and growing club structures, businesses like iWEAR continue to support and strengthen Pakistan’s football ecosystem from the grassroots up.

Private academies and sponsors also stepped forward, supporting tournaments and youth programs. This commercial interest helped stabilize and encourage the sport at the grassroots.

Women’s Football Gaining Momentum

One of the most important developments has been the growth of women’s football since 2024. More female players, more tournaments, more coverage, and more representation have helped break stereotypes and inspire a new generation.
The visibility of women’s clubs and college teams has pushed football into a truly national sport — not just a hobby for a few.

A Culture Moving Toward a Future

Pakistan is not just watching football anymore — it's building its own football identity. The rise since 2024 shows that with the right platforms, accessibility, and community spirit, the country can carve a place in the global football community.

The culture is young, energetic, hungry, and rapidly evolving. From street matches to stadium dreams — Pakistan’s football movement has only just begun.